Advanced Link Building

Now, there are a lot of ways to interpret the word “advanced,” so let’s walk through what you’ll learn, what you won’t learn, and I’ll give you a breakdown of the blog. A blog is designed to help you break away from traditional link building tactics that everyone is doing and improve your processes to create a highly effective link building team.

You’ll learn how to find prospects with what website design services call the “seed and lookalike” approach, craft personalized and benefit-rich outreach emails, and you’ll learn how to validate your link building campaigns with minimal efforts using a process called a “blitz list.”

How to Structure Your Team

On top of that, I’ll show you how to structure your team and manage it to maximize your efficiency and scale your link building operations. Now, we won’t spend any time talking about common link building tactics like guest posting, or resource page link building. We already have in-depth tutorials on these tactics on our YouTube channel and blog. Instead, we’ll be peeling back the layers of the stages of link building to make your efforts more efficient and effective. And that’s exactly how this blog is organized. There are five blogs in this blog.

If you’re watching this at the time of release, we’ll be publishing one blog per week. The first blog is all about strengthening your fundamentals in link building. We’ll talk about the role of content in link building. And I’ll show you how to do a competitor analysis to understand how a page got its links. These will be the building blocks to blog 2, which is on link prospecting.

Solid Link Building Opportunities

In this blog, you’ll learn how to use the seed and lookalike prospecting model which will help you find solid link building opportunities that your competitors probably don’t know about. And we’ll finish this blog off with a lesson on how to segment your prospects which is a key to scaling your campaigns using the model that I’ll be teaching. The third blog is on vetting link prospects.

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We’ll talk about how you can vet a list of link prospects fast, the people you should be contacting and the order they should be contacted. And we’ll finish this blog off with a technique that I call the “Blitz List.” And this is my absolute favorite way to kick start a campaign fast while validating your outreach campaigns. Next up is blog 4 which is on link outreach.

Link Outreach Approaches

We’ll talk about three link outreach approaches and go deep into what I consider to be the best approach. Finally, we’ll tackle arguably the hardest part of the link building process and that’s writing outreach templates that don’t sound and feel template. Finally, we’ll finish this blog off with blog 5, which is on team building systems and workflows.

You’ll learn who you need to hire for your link building team and discuss their roles and responsibilities. I’ll show you how to create a link building system that’s customized for your organization. And we’ll finish off this blog by talking about workflows and I’ll give you an over the shoulder view of what a link building campaign might look like in action and that’s our blog at a high level.