Career in Marketing after Distance Learning MBA

Distance Learning MBA: Distance MBA, as we all know, is an MBA program offered in distance mode through correspondence. In such a program, candidates are not required to attend classes, and lectures, tutorials, and assignments are delivered/presented by post or at a designated study center.

Although no difference is considered between a full-time MBA program and a distance MBA course, the quality of their education is different. Unlike a full-time residential MBA program, a distance MBA program lacks infrastructural support and industry exposure, and internship and placement opportunities. Student-teacher interaction is also minimal. So, do these things affect a candidate’s career prospects?

Distance MBA courses are gaining more and more popularity among aspiring students around the world. This is because MBA courses and programs in different disciplines have proved to be very helpful in getting a good job as well as acquiring various skills related to that particular field. Even by pursuing the Distance Education MBA program, people are getting high value in their job placements and career development opportunities.

Skills Required For Career In Marketing

The skills required to make a career in marketing have taken a technological change. Now a person needs to be sound in popular software, social media, and the Internet.

Traditional marketing tools such as a newspaper, magazines roadshows, etc. social media websites such as Facebook, Twitter, Linked In, etc. are being used to improve the product in the market.

In addition to your out-of-the-box thinking, you must master all these types of goods to be a successful marketing professional.

Entire marketing activities also need to justify the return on investment. Marketing people must learn accountability to find returns on what they do. So overall it is a challenging career.

Career Options after MBA in Marketing

Digital Marketing Manager

As a digital marketing manager, you must have an understanding of the latest marketing strategies and tools. You will be responsible for running a digital marketing campaign, coming right up with the concept of executing it. A digital marketing manager can work closely with the entire marketing team to make the campaign live.

Responsibilities:

• Designing, building, and managing the social media presence of brands
• Estimating and reporting the performance of campaigns
• Brainstorming creative and new growth strategies
• Planning and achieving a complete digital marketing strategy, including email campaigns, display advertising campaigns, and more
• Classifying insights and trends along with optimizing the brand campaigns based on the same insights

Social Media Manager

The role of a social media manager is to manage social media accounts on all channels such as Instagram, Linked In, Twitter, Facebook. The main responsibility is to come up with eye-catching and attractive text copies that go with visual designs including videos, images, infographics, gifs, and more to increase engagement and followers on social media platforms.

Responsibilities:

• Setting goals and generating an ROI report
• Creating, editing, publishing, and sharing content daily
• Executing research on trends and target audience
• Designing and executing social media strategy that aligns with the goals of the business
• Controlling web traffic and SEO metrics

Sales Manager

The sales team of a company is extremely important. The main responsibility of a sales manager will be to ensure that the sales team is reaching its goals. They work towards finding new and improved processes, adjusting the quota, setting evaluation, and sales team performance to establish sales.

Responsibilities:

• Evaluating the current team processes and procedures
• Recognizing new opportunities for improvement and implementing changes
• Provide a detailed and specific sales forecast
• Foster a competing yet collaborative sales team environment
• Recruiting, hiring, and training the sales team
• Setting sales goals, analyzing the performance of the team to the brand goals, and adjusting brand goals as needed
• Evaluate an individual’s performance through observation and measurement, and suggest corrective actions if needed

Brand Manager

A brand manager is responsible for keeping brand integrity and values across all channels. They work towards adopting a brand strategy for the target market and towards leading brand values ​​at all levels of marketing efforts. He/she helps in developing the vision and mission of the brand and communicating completely to the customers. A brand manager works closely towards studying customer insights and providing effective marketing campaigns that will help generate leads and attract customers.

Responsibilities:

• Manages any new and continuing marketing and advertising activities
• Adjusts the brand campaigns around the brand’s direction and tactics
• Analyze brand positioning and consumer insights
• Leads a team of marketing people who work on brand initiatives
• Works on estimating and reporting performance of all marketing campaigns, and assess ROI and KPIs

Business Development Manager

A business development manager is regarded as the growth and development of an organization. They work towards identifying new business opportunities that can help increase revenue and improve the profitability of the organization. As a business development manager, you will carefully plan the situation in the appropriate areas and enhance the operation of the business in order to improve the reputation of the brand. Your responsibilities usually include working with many areas of the business.

Responsibilities:

• Foster and generate a good relationship with customers/clients
• Good knowledge of the business’s products or services
• Discuss the promotional strategy and enterprises with the marketing department
• Seek creative methods of improving the way the business operates
• Keep notified of trends and changes in the business world
• Approving new markets for partnerships, growth, trends, customers, products, and services – or new ways of reaching existing markets
• Instill strategic thinking – seeing the bigger picture and setting objectives to develop and improve the business

SEO Manager

A search engine optimization (SEO) manager or an inquiry engine marketing (SEM) Manager is liable for managing the brand’s paid campaigns on search engines. An SEO manager’s description also includes display ads on Google. An SEO manager also works on managing everything associated with these brand campaigns, including strategy, budgeting, execution, and more.

Responsibilities:

• Designing a campaign and executing the same
• Managing the performance while optimizing campaigns simultaneously
• Investigating the market trends and generating a report
• Collecting data and examining the same for campaigns
• Ascertaining a list of keywords to perform in the website content

Skills Required:

• Thorough experience with SEO and SEM management tools
• Strong experience in generating reports
• Adequate analytical skills
• Certified experience in SEM and successful history of managing campaigns
• Well-versed with conversion, online customer procurement, and performance marketing

Email Marketing Manager

The Email Marketing Manager takes responsibility for leading all strategies related to email campaigns. The primary duties of an email marketing manager include running end-to-end email marketing campaigns, managing email databases, and focusing on acquiring new consumers and reclaiming existing ones.

Responsibilities:

• Create email copies and generate mobile-friendly templates
• Ensuring accurate and prompt communication with clients
• Minimizing unsubscribes
• Classify the target audience and work on gaining the email list
• Design and perform various email campaigns to help in capturing leads

Examining the email campaign performance and making improvements as necessary