Tips to set up and optimize your Magento Store
If you wish to start your own ecommerce store, then there are a bunch of amazing platforms that provide you with the opportunity to do so, without compromising on the quality and features. E Commerce is a competitive industry and nobody wants to fall back in the race, due to lack of features and advancement. This is where Magento comes into action and can be extremely helpful in boosting your revenue, conversions, site visits and order values as well.
The biggest advantage that beginners can attain from Magento is through First Page Magento SEO. with the right SEO practices and techniques, you can setup a well-optimised Magento store. Let’s have a look at some simple tips that can help you gain success.
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Title Tags and Headers:
Magento will create your title tags automatically. But creating them manually is also very important. You also need to focus on predefining the title tags. Also, using the header tags properly, helps a lot in boosting Magento SEO. H1, H2 and H3 tags are clearly the most important ones to pay attention to.
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Optimization of Product Page URL:
It is best to use top level URLs only. It is the optimal choice to make. But what does this mean? It simply means that you should not include a category in the path. You can easily edit this option by going to stores and clicking on configuration settings. Go into the catalog and then press on Search engine optimization. There will be an optin stating, “use categories path for product URL”. turn it to NO. and that is it.
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Homepage Title Optimization:
Your website’s homepage is stated as “home” but it is very important to optimize it as well. You must add your highly optimized name in it. Also, it must have at least one keyword in it too. It should be around 50-60 characters only. Do not make it lengthy.
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Do not use Default Descriptions:
When using Magento, you need to focus on optimizing the default homepage and descriptions. Just like you optimize the homepage, make sure that you do so for the descriptions as well. Optimize each description, one each page. You will find the option under content, configuration and then click on design. Press on the HTML head option and you will see the default description option there. Click on it and edit it as you like.
CONCLUSION
SEO does not change things for you magically. It is complicated and can scare beginners away easily. Moreover, dealing with Magento SEO can be intimidating. Hiring a pro to do this for you, is the wisest investment to make as they understand the platforms deeply. But to start on your own, the above-mentioned practices can be helpful. Utilizing the ecommerce SEO tactics, in the right way, can help you boost your chances of success.
