Video Production House: Expectations vs. Reality
Today, Video Production is one of the most evolving and in-demand industries. It may come as a surprise to you, but it’s essential to be aware of the various misconceptions related to video production. Undoubtedly, it has come a long way since the times when we required too much equipment, a large crew, and a cast just for filming a one-minute video commercial.
In this digital era, modern techniques have revolutionized the whole video production process to a great extent. If you are looking for a world-class Video Production Company in Hong Kong, you should rely only on Lime Content Studios. From the number of equipment needed to shoot the video, the overall price of production to the number of crew, literally everything has changed. We offer reliable services to all our clients for creating killer video content that will help them break all sales records.
You will be happy to know that Video Production is not only more convenient, but it is the most cost-efficient method of marketing. For all those interested in video production, this blog will be an eye-opener for you. Below are the most common expectations vs. reality of Video Production in detail. So, let’s get started.
- Expectation-Once your video is created, you don’t need to do anything further
Reality-You need a marketing strategy to put things in place.
One of the biggest blunders a business can commit is to assume that once your video is finished, you can post the video and then sit and relax. However, you cannot expect to get good results that way. Without the help of powerful, effective marketing strategies, your videos might not get your desired results or reach the targeted audience. But do not live in false hopes that your “video” will work for you. Several techniques come in handy when it comes to marketing your video, such as-
- Use appropriate hashtags while posting the video.
- Post in peak hours to target potential customers
- Ask your employees to share the video
Here’s a quick tip for you, Set aside a budget for video advertising. Paid Ads are essential for reaching out to a more diverse and broader audience. If you want to bring more engagement to your brand, opt for such promotion as it can do wonders for you. At Lime Content Studios, we will employ the best video marketing techniques to ensure relevant audiences notice your brand.
- Expectation- You can get your video produced real quick
Reality-Quality videos require time.
First, let’s smash this misconception. You must understand that it’s outstanding if a Production House takes more time to produce more-than-just average videos. You can’t deny the fact that high-quality and effective videos require time. Keep in mind-Rome wasn’t built in a day.
Also, it’s not advisable to trust production companies who claim to get your video created in very little time. When it comes to video production, you can’t just hurry up and get things done in a single day. If someone promises you that, rest assured it’s all a hoax. You will surely end up with a very low-quality video. Note that the duration for video projects differs depending upon the unique needs of every business.
- Expectation- Post videos on every platform, and it will do wonders.
Reality-Every video isn’t suitable for all types of platforms.
It may be a little disheartening, but the truth be told is that posting videos on every platform is not the best idea. Not every video is suitable for every channel since every social media platform is unique- the nature, reach, audience, and features. Being a reputed Production House in Hong Kong, we create particular videos for specific types of platforms.
For instance, if you are willing to target a professional audience on LinkedIn, your video should be in long-form style. On the other hand, the audience on TikTok loves short and crisp entertaining or creative videos.
- Expectation-Video Production is always expensive.
Reality-Video production is a very affordable option.
It’s crucial to be aware beforehand that the price of video production depends upon various factors. Here are a few:
- Video Length
- Use of Special Features
- Video Type
- Promotion tactics
- Video Style
- Post Production
Video production may look quite costly for small-scale companies, but remember that “you get what you pay for.” Corporate Video Production has a High Rate of Investment (ROI), and 90% of video marketers agree to this. Undeniably, if you want to target your potential customers effectively and generate more revenue, video can do work miraculously for you. If your business isn’t getting the deserved recognition online, you should not hesitate to invest in corporate video production.
The Bottom Line
Do you want to create top-quality videos for brand awareness? Lime Content Studios deliver the Best B2B and B2C videos for businesses worldwide. We have worked with some leading brands- Sony, Hyatt, Singapore Airlines, Swire, Herman Miller, Lei Garden, and more. With years of experience, we offer excellent Corporate Video Production in Hong Kong. Our team of certified experts consists of highly skilled and trained copywriters, animators, directors, and producers. Get in touch with us at +852 2809 2112.
