Book Marketing And Publishing Trends To Watch Out For In 2022
The trend of hiring book promotion services offering marketing services for authors has been on the rise over the last few years. Moreover, the publishing sector has also witnessed some notable developments, such as the adoption of artificial intelligence technology in book creation and the continued growth of audiobook sales. Then came the epidemic, which contributed to the instability in 2020 and 2021, while calling the world for more diversified representation. So, what’s in store for 2022? The following are some trends to keep an eye on.
A Rise In Audiobook Sales
Audiobook is a great way to consume literature, especially if you have learning disabilities like ADHD or Dyslexia that make reading challenging. Audiobook sales have been consistently increasing and rapidly expanding, with no signs of slowing down in 2022.
The Publishing Sector Will Continue To Be Influenced By Artificial Intelligence
Did you know that artificial intelligence (AI) is already being utilized to produce fiction? AI has made its way into the publishing sector, and it appears that it will continue to evolve. Artificial intelligence helps publishers in a number of ways, including plagiarism detection, editing, translations, SEO, and book marketing services for authors. Artificial intelligence will remain a part of the marketing industry until 2022, and it will find numerous additional applications in the area.
eBooks Will Become More Popular
eBooks are all the rage right now, and their popularity will only expand. Due to Amazon’s Kindle platform, eBook sales are presently outpacing audiobook sales, and new technology breakthroughs in the publishing field are making it easier to generate digital books. Moreover, marketing digital books were never meant to be this easier, thanks to professional book promotion services.
A Significant Increase In The Cost Of Books
This spike, which has affected a wide range of products and services, is due to inflation. There has been an increase in the price of materials used to manufacture books, such as paper, in the publishing sector. However, if the cost of creating a book rises, the price must also rise.
On top of that, there is a book shortage, and printers haven’t been able to keep up with demand, pushing up prices even further.
Inclusive Promotion Will be Compulsory
Advertisers are now paying heed to what consumers want, including a more varied portrayal of people and languages. This includes book covers as well as marketing materials destined to promote the true essence of a specific book.
Profits For Independent Publishers Will Increase
Currently, there is a significant increase in the number of independent publishers. Small publishers provide a wide range of books and are more prepared to take risks than renowned commercial publishers. Moreover, independent publishers are eager to publish works by unknown authors in unknown genres since it benefits them in the long run.
Authors Are Going To Step Up Their Digital Marketing Game
Both writers and publishers understand the importance of maintaining long-term connections with their fans. This is why they are more than ever benefitting from digital marketing strategies, as it is one of the most popular ways of selling books in 2021, and the trend is expected to continue.
This Year, Serialized Storytelling Will Tempt An Increasing Number Of Authors
Authors discover that publishing serialized fiction on publishing platforms is a terrific way to monetize their writing more consistently. Self-published writers, in particular, gain from this since they are more likely to try out new platforms.
The top eight book marketing trends for 2022 indicate that the book publishing industry will continue to thrive. So let’s see how things go.
