Build a Better Campaign with Email and SMS

Using SMS and email marketing together has a lot of power. The top five advantages of incorporating both of these channels into your marketing plan are listed below. 

The interest in SMS brand messaging grows with each new generation. If businesses want to effectively engage their audience and obtain the outcomes they need, they must stay current. That entails establishing a bulk SMS system that works in tandem with other marketing initiatives. 

Given the prevalence of mobile devices, it is not surprising that the two approaches complement one another effectively. By being aware of the ideal use cases for each, you can maximise the effectiveness of email and SMS marketing. Because of the complementarity of their capabilities, effectively utilising both communication platforms may lead to more successful campaigns and engaged customers.

There is enormous ROI potential for text message marketing. It’s an especially efficient medium for disseminating tailored offers, event updates, or urgent information. Its advantages might close some of the holes in your email campaigns, strengthening your marketing efforts.

Permission is the only factor used in email marketing and SMS

Your clients are giving you permission to contact them on these platforms whether they check a box to get an SMS shipment notice or fill out an online sign-up form for a weekly email newsletter. The list your business creates from these sign-ups is of greater quality than any you can get using cohort builders from social media and search engines. 

An email marketing and SMS strategy gives a customized way to communicate with the proper audience rather than targeting them with adverts they don’t want to view. People who opt in are the ideal prospects since they are interested in what you have to say.

The audience for your social media and search advertisements must be unrelated to your brand. With email to SMS marketing, you can be sure that your target audience is familiar with the fundamentals of your company. You have greater space in communications for these platforms to develop your brand and narrative. When written correctly, even brief messages may improve customer satisfaction and enhance public perception of your business.

List expansion and customer information may be exchanged between the two

You have the chance to experiment with and discover the kind of content that encourages engagement and conversion as your email marketing campaign expands. You’ll be able to improve the performance of both emails and SMS by gaining information over time about the behaviours and interests of your subscribers. 

The subscriber list and related data from your email campaigns may then be used to launch your SMS marketing effectively. The fact that you won’t have to start from zero as most businesses do with their email marketing campaigns is a significant advantage. Yes, there will still be some fine-tuning to do. You may send an email blast asking subscribers to participate in your text messaging campaigns when they debut.

Utilize several message platforms to reach more customers

Some clients don’t ever want to receive another sales email in their mailbox. Others might detest having their phone beep with a text from a business they had previously ordered from. The easiest method to ensure that every consumer is satisfied with a campaign is to measure open and response rates before segmenting your audience based on messaging preferences. 

Customers won’t always tell you their preferred channel when you’re trying to construct a list. Because it’s the first one that’s shown to them, they could join up for one or the other. By ensuring that everyone has the opportunity to subscribe to both lists, you may test their preferred methods of communication before seeing how they engage.

If a client doesn’t reply to any of your communications, you might not want to remove them from a list, but you can group them depending on open rates. People who often click links in your texts but seldom view your emails ought to receive more texts and less emails. You should send out more emails with CTAs rather than messages, and only the most urgent or significant texts, to those who simply skim your texts yet often reply to them.

SMS can be used for prompt answers 

SMS messages encourage quick responses, which makes them a perfect addition to time-sensitive or otherwise significant email campaigns. Every year, the likelihood that someone will read an email on their phone increases, but this doesn’t guarantee that they’ll notice it or take action immediately. This is not the end of the world if you are starting a long-term sales effort. However, you might not receive the prompt reply you’re hoping for if you’re sending an email about a flash sale or taking advantage of an unforeseen chance.

The typical response time for text messages is 90 seconds. Therefore, combining email marketing with SMS is more successful than depending just on email communications when you want quick results, regardless of the offer. 

Even though text messages can have longer subject lines than emails, most receivers will still read it on instinct if they don’t have to scroll. If you limit your SMS messages to 160 characters, you shouldn’t encounter any issues. 

Depending on your objectives, you may chain emails and texts either way. If your business is planning an exciting announcement for the following week. You may SMS potential customers to let them know what to anticipate from a future email.

The client experience may be improved by selecting the appropriate media

Respecting the differences in how consumers engage with emails and text messages may enhance the customer experience. Consider this: When was the last time you immediately opened an email marked “urgent” after receiving it? Except for when it came from your employer, we doubt it ever did. What if you wanted to view a text message’s link later and decided to save it?

Emails work better for newsletters and long-form messages. They are the ideal location to transmit non-urgent messages or information that your clients might wish to preserve. 

Consider using email for: 

• Transient communications 
• Requests for comments 
• Tales about your clients, goods, or brand 
• Driving nurture 
• Re-engagement initiatives 

Text messages are succinct by nature and are ideal for communicating urgent information or requiring real-time client contact, such as: 

• Reminders 
• security warnings 
• Confirmations 
• notifications of delivery or shipping 

Consumers don’t want to overlook critical information. Anything that may be sent to them by SMS that can be used right away would be welcomed. They’ll like it if you keep the lengthy information in emails so they can read it at their leisure.